GAME ON
We partnered with Portillo's for their annual GM Summit, combining the unrivaled Portillo's reputation and leadership with a captivating, multi-day event production.
OVERVIEW
For the fourth year, Platinum XP spearheaded the planning and production of Portillo's Annual GM Summit, held in Dallas, TX. The event kicked off with a welcome party hosted inside the iconic Dallas Cowboys AT&T Stadium, setting the stage for an engaging and collaborative experience. Our team orchestrated a dynamic and inspiring experience with entertainment including Emmitt Smith and The Blues Brothers, uniting 250 Portillo's leaders in a strategic meeting that also doubled as a celebration of success.
DIVISIONS ACTIVATED
PLANNING
AV
FABRICATION
GRAPHICS
RESULTS
Creating a dynamic summit that cultivates unity, leadership, and culture.
2.5
days
250
leaders
16
hours of live event production
RENDER TO REAL
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PHOTOS
FROM THE CLIENT