LOGO BACKGROUND GUIDELINE
PRIMARY
Our primary logo is white “PLATINUM” with gradient “XP” on a black background.
SECONDARY
Our secondary logo is black “PLATINUM” with gradient “XP” on a white background.
ALTERNATE
Our alternate logo is white “PLATINUM” and white “XP” on a green to blue gradient background.
CLEARING SPACE
The minimum clear space of the logo is the height of the “XP” rectangle.
VIDEO WATERMARK
All white logo should appear for video watermark applications.
AVOID
Avoid using an all white logo, except for above gradient example and video watermark. All other cases must be approved.
Avoid adding effects like shadows, dimensions, and gradients to the logo.
Avoid stretching or compressing the logo.
Avoid placing the logo in a shape or container.
Avoid rotating the logo.
Avoid using the logo on busy backgrounds.
